KB Toys CEO Ellia Kassoff talked about the plans for the store to return this year during a presentation at “PlayCon ‘18”.
Here’s the details:
– 300-400 KB pop up stores will open during the 2018-19 holiday season as a quick way to test each market, while the best performing of those pop ups will be reviewed in early 2019 for potential expansion to one of the larger permanent 600-800 stores.
– Simon is among the many mall organizations that replied with interest to Kassoff ‘s LinkedIn post and are now aboard as investors; banks, outside investors and private equity are not involved in this version of KB Toys.
– Of special interest to collector communities, a dedicated “Toy Nerd” in each store will help buyers with in-store hot off the delivery truck purchases, along with events like meet and greet autograph sessions with toy designers.
How do you think K•B Toys will do if they return?
Here’s the details:
– 300-400 KB pop up stores will open during the 2018-19 holiday season as a quick way to test each market, while the best performing of those pop ups will be reviewed in early 2019 for potential expansion to one of the larger permanent 600-800 stores.
– Simon is among the many mall organizations that replied with interest to Kassoff ‘s LinkedIn post and are now aboard as investors; banks, outside investors and private equity are not involved in this version of KB Toys.
– Of special interest to collector communities, a dedicated “Toy Nerd” in each store will help buyers with in-store hot off the delivery truck purchases, along with events like meet and greet autograph sessions with toy designers.
How do you think K•B Toys will do if they return?
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